Question 1
A clothing retailer raises the price of a winter jacket from $120 to $150. As a result, weekly sales fall from 80 units to 56 units. What is the price elasticity of demand (PED) using the basic formula, and how should it be classified?No clue? Show me the answer
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Method #1Approach 1Step 1: Identify the given values
Original price P_1 = \120P_2 = $150Q_1 = 80Q_2 = 56$.
Step 2: Calculate % change in quantity demanded
Step 3: Calculate % change in price
Step 4: Apply the PED formula
Report as a positive value: PED = 1.4.
Step 5: Classify the result
Since , demand is elastic — the percentage fall in quantity demanded (30%) is proportionally larger than the percentage rise in price (25%).
Method #2Approach 2Step 1: Identify what is being asked
We need to calculate PED using the basic formula and classify the result as elastic or inelastic. The key is whether the final value is greater than or less than 1.
Step 2: Eliminate 'PED = 0.71; inelastic demand'
A value of 0.71 would require the % change in quantity to be smaller than the % change in price. Here %ΔQd = 30% and %ΔP = 25%, so quantity changed proportionally more — the value cannot be less than 1. Eliminated.
Step 3: Eliminate 'PED = 1.75; elastic demand'
A value of 1.75 would require either a smaller price change or a larger quantity change than what is given. Using the correct figures, … wait — rechecking: and , giving PED = 1.4, not 1.75. Eliminated.
Step 4: Eliminate 'PED = 0.57; inelastic demand'
0.57 is far too low. This might arise from inverting the formula (dividing %ΔP by %ΔQd: ), which is a common error. The correct formula places %ΔQd in the numerator. Eliminated.
Step 5: Select the correct answer
PED = 1.4; elastic demand is correct. The percentage fall in quantity (30%) divided by the percentage rise in price (25%) equals 1.4, which is greater than 1, confirming elastic demand.
Question 2
When using the midpoint (arc) formula for PED, why does it give a single consistent value regardless of whether price is rising or falling between the same two points?No clue? Show me the answer
Correct answer
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IncorrectStep-by-step walkthrough
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Method #1Approach 1Step 1: Identify the source of the problem with the basic formula
The basic PED formula uses the original price and quantity as the denominator. The 'original' value differs depending on the direction of change, so the same two points on a demand curve yield different PED values depending on which point is treated as the starting point.
Step 2: Explain what the midpoint formula does differently
The midpoint formula uses the average of the two prices, , and the average of the two quantities, , as the base for percentage changes. These averages are the same regardless of which point is labelled 'original'.
Step 3: Demonstrate symmetry
Whether you calculate the change from to or from to , the numerator changes sign but so does the denominator in the same proportion, and since PED is reported as a positive magnitude, the result is identical.
Step 4: Confirm the correct explanation
The correct answer is that the midpoint formula uses the average of the two prices and quantities as denominators, making it directionally symmetric. This is the specific feature that eliminates the inconsistency present in the basic formula.
Method #2Approach 2Step 1: Identify what is being asked
The question asks for the correct explanation of why the midpoint formula produces one consistent PED value regardless of direction of the price change.
Step 2: Eliminate 'uses the original price as the base'
Using the original price as the base is precisely what the basic formula does, and this is what causes directional inconsistency. The midpoint formula was designed to replace this with an average. Eliminated.
Step 3: Eliminate 'converts all values to absolute changes'
Both the basic and midpoint formulas still use percentage changes, not absolute changes. Converting to absolute changes would make PED unit-dependent and would not eliminate directional inconsistency. Eliminated.
Step 4: Eliminate 'applies only when price changes are small'
This is the opposite of reality. The midpoint formula is specifically recommended when price changes are large because that is when the basic formula's directional problem is most serious. For small changes, both formulas give similar results. Eliminated.
Step 5: Select the correct answer
Because it averages the two prices and the two quantities as the denominator is correct. Using the average as the base means the denominator is unchanged regardless of which direction the price change runs, producing one consistent PED value.